Estukune works because it is a giant idea that covers phenomenal breadth of problems and challenges but is simplified by its focus on a single, simple ideal:
to make life beautiful – for us individually and collectively.
We need this right now!
We are living in a time where many of us hunger for meaning in our lives – the decline of organised religion contributing to that.
At a simple and individual level, we add deep meaning to our own lives when we focus on enhancing life for others.
At a deeper level, involvement in a project designed to fundamentally reshape culture and behaviours over time is the most meaningful possible use of one’s life and time.
This depth of meaning puts Estukune in a unique place, where we can not only grow through receiving and consuming, but where we can also deeply benefit and enjoy contributing.
More than anything else – engagement in a community which is explicitly bold enough to not only wish that life should be beautiful but also sets out to make it so, liberates our own hopes and gives us courage and permission to live, think and act differently.
Experiencing this freedom and permission provides a fresh sense of being alive, in a way that makes sense to us intuitively.
How does Estukune operate?
While approaching all of the interconnected challenges with a single solution, Estukune distributes the work of solving these problems across a vast number of people, based on their interests, abilities and skills.
It creates an environment where people can focus, contribute to and benefit from things based on their needs, abilities and interest.
Ultimately, Estukune works because to solve age old problems, it is using the technologies and the possibilities of collective intelligence, communication and of new ways of interacting, that humanity has just invented.
Estukune is a community and platform of it’s time – of our time.
It could never have happened before; yet now, it must happen.
It empowers people to do the best of great things together, at a time when we have no other positive choice anyhow but to redefine how we live together on our little planet.